Overview
SpiderIQ’s most powerful feature: AI-powered lead qualification using the CHAMP sales framework. In 20-60 seconds, get a complete lead profile including company analysis, decision makers, pain points, and ICP fit scoring.CHAMP Framework: Challenges, Authority, Money, Prioritization - the industry-standard sales qualification methodology
What You Get
1
Contact Information
Emails, phones, addresses, and 14 social media platforms (same as basic extraction)
2
Company Vitals
AI-extracted: Name, summary, industry, services offered, target audience
3
Team Members
Names, titles, emails, LinkedIn profiles - identify decision makers
4
Pain Points
Business challenges inferred from news, blog posts, and job listings
5
CHAMP Analysis
Full framework analysis:
- Challenges: Pain points matched to your solution
- Authority: Decision makers and buying process
- Money: Budget indicators and funding status
- Prioritization: Urgency signals and timeline
6
ICP Fit Score
0-1 score indicating how well they match your ideal customer profile
7
Personalization Hooks
Ready-to-use data points for personalized outreach
AI Token Costs
AI features are opt-in. Enable only what you need to control costs.
| Feature | AI Tokens | What You Get | When to Use |
|---|---|---|---|
| Base crawl | 0 tokens | Contact info + compendium | Always included |
extract_company_info | ~500 tokens | Company vitals | Qualifying leads |
extract_team | ~500 tokens | Team members with roles | Finding decision makers |
extract_pain_points | ~500 tokens | Business challenges | Understanding needs |
| CHAMP scoring | +1,500 tokens | Full analysis + ICP fit | High-value prospects only |
| Total (all features) | ~3,000 tokens | Complete lead profile | Enterprise deals |
Cost optimization: Start with basic extraction (0 tokens). Enable AI only for qualified leads that pass initial filters.
Quick Start: Full CHAMP Analysis
1. Submit Job with All AI Features
Request Body
2. Get Complete Lead Profile
After 20-60 seconds, retrieve the full analysis:Response (200 OK)
Understanding the CHAMP Framework
C - Challenges
C - Challenges
What it identifies:
- Specific pain points the prospect is facing
- How those challenges align with your solution
- Evidence from their website (blog posts, news, job listings)
“Manual ticket triage consuming 40% of support team time - directly addressable by intelligent routing”How to use:
- Lead with their specific challenge in outreach
- Show exactly how you solve this problem
- Use their own words when describing the pain
A - Authority
A - Authority
M - Money
M - Money
What it identifies:
- Funding status (bootstrapped, Series A/B/C, etc.)
- Budget indicators (current spend, team size)
- Financial health signals
- Budget allocation timing
“Series B funded (80-120k/year”How to use:
- Align your pricing with their budget range
- Time outreach with their budget cycle
- Emphasize ROI if bootstrapped, strategic value if well-funded
P - Prioritization
P - Prioritization
What it identifies:
- How urgent is this problem?
- Timeline indicators (hiring, blog mentions, strategic initiatives)
- Competitive pressure
- Growth phase urgency
“High urgency - top Q1 2025 priority in recent blog. 3 support engineer job postings suggest immediate need.”How to use:
- High urgency = immediate outreach, fast timeline
- Low urgency = nurture campaign, educational content
- Mention their stated priorities in outreach
Personalization Hooks Explained
Thepersonalization_hooks object contains ready-to-use data points for your outreach:
Email Template Using Hooks
ICP Fit Score Interpretation
Theicp_fit_score ranges from 0.0 (no fit) to 1.0 (perfect fit):
| Score | Interpretation | Action |
|---|---|---|
| 0.85 - 1.0 | Excellent fit | High-touch sales, executive outreach |
| 0.70 - 0.84 | Good fit | Standard sales process |
| 0.50 - 0.69 | Moderate fit | Nurture campaign, educational content |
| 0.30 - 0.49 | Weak fit | Low priority, automated nurture |
| 0.0 - 0.29 | Poor fit | Disqualify or long-term nurture |
Prioritization strategy: Focus AI analysis on leads >0.70 ICP fit to maximize ROI on AI token spend.
Progressive Lead Qualification
Use a staged approach to optimize costs:Stage 1: Basic Extraction (0 tokens)
Crawl all prospects with basic contact extraction:- ✅ Has contact info (emails/phones)
- ✅ Has LinkedIn presence
- ✅ Target industry domain (check URL/content keywords)
Stage 2: Company Analysis (~500 tokens)
For prospects that pass Stage 1, extract company vitals:- ✅ Company size matches ICP (check team page)
- ✅ Industry matches (from company_vitals.industry)
- ✅ Services align with your solution
Stage 3: Full CHAMP (~3,000 tokens)
For high-value prospects, run complete analysis:Production-Ready Implementation
Writing Effective Descriptions
The quality of CHAMP analysis depends heavily on your product and ICP descriptions:Product Description Best Practices
Be specific about value proposition
Be specific about value proposition
Bad:
“We provide customer support software”Good:
“AI-powered customer support automation platform that reduces ticket resolution time by 60% using intelligent routing, automated responses, and predictive analytics”Why: Specific metrics help AI match challenges to solutions
Mention integrations
Mention integrations
Include:
- Platforms you integrate with (Zendesk, Salesforce, etc.)
- Technical requirements
- Implementation time
“Integrates with Zendesk, Intercom, and Salesforce. 2-week implementation. No code required.”
Highlight differentiators
Highlight differentiators
Include:
- What makes you different
- Key features
- Target use cases
“Unlike generic chatbots, our AI learns from your existing support tickets to provide contextual responses”
ICP Description Best Practices
Be quantitative
Be quantitative
Bad:
“Small to medium businesses”Good:
“50-500 employees, 50M ARR, Series A-B funded or profitable bootstrapped”Why: Specific numbers enable accurate fit scoring
Include firmographics AND psychographics
Include firmographics AND psychographics
Firmographics (company attributes):
- Company size (employees, revenue)
- Industry/vertical
- Funding stage
- Geography
- Tech-forward vs traditional
- Growth stage (scaling, stable, declining)
- Budget priorities
- Decision-making style
“B2B SaaS companies, 100-300 employees, 30M ARR, Series B funded, tech-forward culture, rapid growth (>50% YoY), budget-conscious but willing to invest in ROI-positive tools”
Mention pain points and buying signals
Mention pain points and buying signals
Include:
- Problems they typically face
- Triggers that indicate buying readiness
- Urgency indicators
“Experiencing support team burnout, growing customer complaints about response times, recent funding to invest in operations, hiring for support roles, using legacy support platforms”
Real-World Use Cases
1. Enterprise Sales Pipeline
For high-ACV deals ($50k+), qualify every prospect with CHAMP:2. Inbound Lead Qualification
Automatically qualify and route inbound leads:3. Account-Based Marketing (ABM)
Build detailed profiles for target accounts:4. Competitive Intelligence
Monitor competitors and their positioning:Best Practices
When to use full CHAMP vs partial AI
When to use full CHAMP vs partial AI
Use full CHAMP (all AI features) when:
- High-ACV deals (>$25k)
- Enterprise accounts
- Strategic partnerships
- ABM target accounts
- When you need complete lead profile
- Mid-market deals (25k)
- Inbound leads that pass basic qualification
- Building prospect database
- Cost-conscious scraping
- Cold outreach lists (high volume)
- Initial qualification (contact info only)
- CRM enrichment
- Bulk prospecting
Optimizing product/ICP descriptions
Optimizing product/ICP descriptions
Update descriptions quarterly:
- Refine based on deals won/lost
- Adjust ICP as you move upmarket/downmarket
- Add new differentiators as product evolves
- Run same prospect with different descriptions
- Compare ICP scores
- See which description yields better CHAMP insights
- Update integrations list
- Reflect pricing changes
- Adjust employee/revenue ranges as you scale
Interpreting low ICP scores
Interpreting low ICP scores
ICP score <0.50 doesn’t mean disqualify:Check why:
- Company size mismatch: Maybe they’re smaller but growing fast
- Industry mismatch: Maybe adjacent industry with same pain points
- Limited data: Sometimes AI can’t find enough info (manual review)
- Inbound lead (they raised hand)
- Referral or strategic fit
- High pain point alignment despite low score
Combining with human research
Combining with human research
AI + Human = Best results:
- AI does initial analysis (CHAMP framework)
- SDR validates and enriches:
- Verify decision makers on LinkedIn
- Check recent company news
- Look for buying signals (job changes, funding, etc.)
- AE uses for outreach:
- Personalized email using hooks
- Custom deck addressing challenges
- Value prop aligned with pain points
Troubleshooting
Why is company_vitals null?
Why is company_vitals null?
Possible reasons:
- Not enough content: Site has <5 pages or limited text
- Protected content: Content behind JavaScript/auth
- Language barrier: Non-English site (AI works best in English)
- Generic content: Site is mostly images/videos
- Increase
max_pagesto 20-30 - Enable
spa_enabled: truefor JavaScript-heavy sites - Check
markdown_compendium- if it’s mostly empty, not much to extract
Why are team_members empty?
Why are team_members empty?
Possible reasons:
- No team page: Site doesn’t have /team or /about pages
- Images only: Team info is in images, not text
- Target pages not crawled: Team page wasn’t prioritized
- Add to
target_pages:["team", "about", "leadership", "management"] - Increase
max_pagesto crawl more pages - Check if site has /team page manually
Why is ICP fit score 0?
Why is ICP fit score 0?
Reasons:
- Missing product/ICP descriptions: You forgot to include them
- Too generic descriptions: AI couldn’t match specifics
- Complete mismatch: Prospect truly doesn’t fit ICP
- Verify both
product_descriptionandicp_descriptionare set - Review your descriptions - are they specific enough?
- Look at
champ_analysis- does it show any matches?
